Chapter 5. Improve

Abstract

The functions in the 'Improve' tree are all what we would describe as first class 'Data Quality functions'. They not only analyze a problem but also usually present a solution to it.

Table of Contents

Duplicate detection
'Model training' mode
'Detection' mode
'Untrained detection' mode
Merge duplicates
Merge duplicates
Conclusion
Synonym lookup
DE movers and deceased check
Address and Mail Suppression data sources
Output
UK movers, deceased and mailing preferences check
Address and Mail Suppression data sources
Output
US movers, deceased and do-not-mail check
Address and Mail Suppression data sources
Output
Table lookup
National identifiers